Field Notes from the Season Economy
Practical marketing advice for restaurants, bars, cafes, coffee shops, bakeries, and food trucks on the Sarasota Gulf Coast. No fluff, no jargon — just the tactics we run for clients, written down between lunch rushes.
Google Ads for Restaurants: A Practical Guide from the Sarasota Trenches
How to win the "near me" moment, daypart your campaigns around service hours, and stop paying for clicks from people who wanted a recipe.
Read the guideLocal SEO for Restaurants: How Sarasota Kitchens Win the Map Pack
Your Google Business Profile is your real homepage. Here's how menus, photos, and review velocity decide who gets the reservation.
Read the guideHow Restaurants Show Up in AI Search: An AEO Primer for Operators
Diners now ask ChatGPT where to eat. What AI assistants read before they recommend a restaurant — and how to make sure it's you.
Read the primerSeasonal Restaurant Marketing in Sarasota: Your Snowbird Season Playbook
The January wave is won in September. A month-by-month plan for capturing high season and surviving the summer that follows it.
Read the playbookCoffee Shop Marketing Ideas That Fill the Morning Line (No Influencers Required)
Nine ideas built on paid ads and local search — the two channels that actually move cups — for shops that would rather pull espresso than produce content.
Read the ideasWe Run These Playbooks Every Day
Everything on this blog is a thing we actually do for Gulf Coast food businesses — restaurant advertising and local SEO & AEO. If you'd rather run your kitchen than your ad account, start with a free audit.
Get a free marketing auditReading Is Free. So Is the Audit.
Tell us what you run — a dining room, a taproom, a cafe, a truck — and we'll come back with the three things we'd fix first. No pitch deck, no pressure.