Tonight's Special: Full Tables
Peak Season Media is a food & beverage marketing agency that works only with restaurants, bars, breweries, cafes, coffee shops, bakeries, and food trucks. We run the paid ads and the local SEO & AEO that fill tables — in season and out.
Food & beverage onlyNo long contractsSeason-proof plans
- Restaurants
- Bars & Breweries
- Cafes
- Coffee Shops
- Bakeries
- Food Trucks
Six kinds of clients. Zero distractions.
If your business lives on covers, pours, or pastry cases, you are our kind of client. If it doesn't, we will happily point you elsewhere.
Restaurants
From St. Armands Circle dining rooms to Gulf Gate neighborhood favorites — more covers, better nights, stronger check averages.
Restaurant marketingBars & Breweries
Siesta Key beach bars, downtown cocktail rooms, and taprooms that need weeknights to pull their weight, not just Saturdays in March.
Bar & brewery marketingCafes
All-day cafes fighting for the brunch wave and the laptop crowd alike. We keep the tables turning from first seating to close.
Cafe marketingCoffee Shops
Independent roasters and espresso bars turning beach-season foot traffic into daily regulars, one cortado at a time.
Coffee shop marketingBakeries
Pastry cases that should sell out by noon and custom-cake calendars that should book out by spring. We fill both.
Bakery marketingFood Trucks
Trucks and trailers that live or die by the day's location. We make sure Sarasota always knows where the window is.
Food truck marketingRide the season.
Don't fear the summer.
Every food business on the Gulf Coast lives on the same calendar. January through April, Sarasota swells with snowbirds and tourists. Then Easter passes, the traffic thins, and by August you can hear the ice machine from the dining room.
Most agencies pretend that curve doesn't exist. We built our entire agency around it — pressing hard when demand is high, pivoting to locals when the tourists go home.
“High season pays the bills. What you do with high season decides whether summer scares you.”
The Sarasota demand curve
- January: 88% of peak demand
- February: 100% of peak demand
- March: 96% of peak demand
- April: 72% of peak demand
- May: 48% of peak demand
- June: 36% of peak demand
- July: 32% of peak demand
- August: 28% of peak demand
- September: 34% of peak demand
- October: 44% of peak demand
- November: 58% of peak demand
- December: 70% of peak demand
- Jan–Apr — capture the surge, build the list
- May–Aug — locals-first offers & geo-targeted ads
- Sep–Dec — reviews, rankings & pre-season setup
That is what “we fill tables — in season and out” actually means: a twelve-month plan, not a February victory lap.
Our Process, Course by Course
No 40-page decks. A clear plan, executed on a calendar that matches Sarasota's.
The Tasting
A working session on your numbers: covers, check averages, ad spend, review counts. We find where revenue is leaking.
The Menu
A season-mapped plan — what runs January versus July, what we build now, what it should return. Priced like a menu: clear, itemized, no surprises.
Service
We execute: ad campaigns, listings, schema, review flows. You get a short monthly report in operator language — covers and reservations, not impressions.
Season Over Season
Every year should beat the last one. We compare season to season, not month to month, because that's how your business actually works.
Frequently Asked Questions
Straight answers in operator language — covers and reservations, not impressions.
What does a restaurant marketing agency in Sarasota actually do?
We run the two engines that reliably move covers: paid advertising on Google, Meta, and Microsoft, and local SEO plus AEO so Google Maps, “near me” searches, and AI assistants all send diners your way. Campaigns are geo-targeted to your trade area, dayparted around service hours, and timed to Sarasota's tourist calendar. The goal is simple and measurable — more covers on slow nights, higher check averages, and a dining room that does not empty out when the snowbirds leave in April.
Do you only work with restaurants?
We work exclusively with food and beverage: restaurants, bars and breweries, cafes, coffee shops, bakeries, and food trucks. What we do not take on is everyone else — no law firms, no home services, no e-commerce. Sticking to the season economy of Gulf Coast food businesses is exactly why our playbooks work.
How do you handle Sarasota's summer slump?
We plan for it in January. High season profits should fund a locals-first strategy for May through November: geo-targeted ad campaigns aimed at the year-round Sarasota crowd instead of tourists who have already flown home, locals' specials, and the search visibility that keeps “dinner near me” finding you when every cover counts. Businesses that market only in season ride a roller coaster; our clients ride a curve.
How much does restaurant marketing cost?
Engagements are scoped to your operation — a single-location Gulf Gate restaurant needs a different plan than a three-truck fleet or a bakery with a wedding-cake calendar. Most clients start with a fixed monthly retainer covering ad management and SEO, plus ad spend paid straight to the platforms, sized so a realistic bump in covers pays for it several times over. Contact us for a free marketing audit and we will give you a straight number.
Season starts in January. Audits start now.
Tell us what you run — a dining room, a taproom, a cafe, a truck — and we'll come back with a free marketing audit: the three things we'd fix first. No pitch deck, no pressure.